An accomplished Senior UX Designer with a proven track record of driving innovation and crafting intuitive, user-centered designs that empower businesses and elevate customer satisfaction. With over 17 years of experience in the IT industry, including 12 years specializing in User-Centered Design (UCD), accessibility, and interaction design, I have recently expanded my expertise to include Artificial Intelligence (AI). I have delivered transformative solutions across web, mobile, and desktop platforms. Skilled in leading cross-functional teams, applying design thinking methodologies, and leveraging advanced tools to create scalable and impactful digital experiences.
Expertise in solving complex UX challenges through strategic problem-solving and decision-making.
Strong advocacy for design consistency, cross-browser compatibility, and scalability.
Comprehensive experience in managing UX teams across the project lifecycle, from ideation to delivery.
HCI for AI System Design from University of Cambridge
Interaction Design Foundation
Human Factory Internation
Professional In Multimedia
Bachelor of Commerce
Spearheaded design alignment with the Redwood Design System, delivering cohesive, user-centric solutions and translating complex requirements into intuitive designs. Collaborated with stakeholders to drive the Redwood Design Process and presented impactful user experiences through high-fidelity prototypes.
Designed user-centric interfaces for internal tools, ensuring functionality and accessibility while collaborating with multidisciplinary teams. Directed the UX lifecycle from user interviews to case studies, mentored a high-performing team, and partnered with developers to implement designs seamlessly using React JS, Angular JS, and SAP UI5.
Championed the "One Platform, One UX" strategy to enhance brand consistency and product adoption across B2B, B2C, and e-commerce platforms. Standardized UX principles and delivered impactful solutions, boosting RFP success rates and client satisfaction.
Presented UX solutions to stakeholders, ensuring seamless integration into banking, healthcare, and enterprise products. Designed innovative interfaces, such as a touch panel for a Toshiba CT scanner and a mobile application for Mosic.
